Polly Zoo: The Bad Date

Student project. Yrgo, 2019.

Credits:
Charlie Ekman, Art Director
Ruben Widin Dahlström, Copywriter
Stephanie Rocha, Copywriter
Thomas Norrgård, Copywriter

Task: Make a video ad for an unexpected new chocolate flavour.

Polly is a classic chocolate candy with a history of some really quirky advertising, especially in video form. In later years, Polly has begun experimenting with more daring flavour variations. We were given an assignment to write and produce a 30 to 45 second video ad for a new Polly flavour: Polly Zoo, a crossover with another classic Swedish sweet. The requested tonality was “modern and weird”.

I co-wrote, photographed and co-edited the video. I also produced the short music snippet for the packshot segment and recorded the voiceover.