Tinder: Shared Moments

Student project. Yrgo, 2019.

Credits:
Thomas Norrgård, Copywriter + Photographer

Task: Create a manifest-style launch ad for a dating app.

For this copywriter-specific assignment, the brief was to create a text-heavy ad for the dating app Tinder, as if it was launching in Sweden today.

I chose to do a bit of line-by-line storytelling, with a sentence at the end of the ad that explains the concept and makes you read the ad from the beginning. I made one text-only concept, and two versions showing the potential to customise the ad text for different targeting, like geographical locations in this case. For these, I used two of my own photographs as a visual background.