Porsche Taycan Headlines

Student project. Yrgo, 2019.

Credits:
Headline copy and graphic design by Thomas Norrgård.
Photos and body copy by Porsche.

Task: Announce the arrival of Porsche’s first EV, with confidence.

Porsche is an iconic sportscar brand that enjoys global leadership in product sales. When Porsche advertises, they do so in a way that is more tied to their brand-building than direct sales pitches. Personally, my strongest brand value associations with Porsche are performance, engineering and heritage.

Now, Porsche has released their first fully electric vehicle, the Taycan. I gave myself the challenge to try to convey the same confident, witty, performance-centric Porsche tonality seen in their previous billboards, but with a new twist for an electric car.